Lifecycle Marketing Lead
Mindbloom 🧠
We guide people through life-changing breakthroughs with the next-generation of science-backed treatments: psychedelic medicines.
Starting with ketamine therapy for anxiety and depression, our product dramatically improves client:
• Access: Costs 70% less and available 100% at-home
• Outcomes: Clinical efficacy 2x greater than antidepressants
• Experience: NPS > Amazon, Netflix, and Apple
Come craft the future of mental health & wellbeing — trailblazers and pioneers wanted. 🚀
Literally Transform Lives ✨
Mental healthcare is a public health crisis that’s getting worse, and legacy treatments aren’t getting the job done.
At Mindbloom, we alchemize medicine, software, and artful content to deliver powerful therapeutic experiences that actually work, at scale.
For our clients, Mindbloom isn’t a vitamin nor a painkiller. It’s a life-saver.
With Mission-Obsessed Teammates 🧘🏽♀️🧘♂️
It all starts with a team of stunning colleagues who care passionately about our clients, our mission, and each other.
We approach our work as an act of creative contribution back to the world. From clinicians to marketers to engineers, everyone at Mindbloom plays a critical role in guiding others through a journey of healing and personal transformation.
Our CEO is a 3x founder building world positive companies (1 exit, 1 category leader with $120M raised), our Medical and Science Directors are pioneers in the fields of ketamine therapy and psychedelic medicine, and we’re extremely well capitalized by top tier tech and healthcare investors.
We’re the first mover and leader in consumer psychedelic therapy, and we have aspirations to build a household brand and the largest, most transformational mental healthcare company in the world.
We believe the team you build is the company you build. At Mindbloom, you will have a massive impact. As the Lifecycle Marketing Lead, you will radically accelerate Mindbloom's growth and make massive contributions towards mainstreaming psychedelic therapy.
Creating a More Conscious Company, Then World 🌎
If we succeed at Mindbloom, we will:
1. Accelerate the healthcare system’s adoption of psychedelic therapies
2. Make a dent in global human suffering
3. Expand humanity’s collective wisdom, compassion, and consciousness
Elevating worldwide consciousness starts with elevating our own. At Mindbloom, we’re creating a more conscious company culture from first principles. We’re zealous about radical responsibility, candor, wholeness, self-actualization, focus, and freedom (we’ve been remote-first from founding). Above-all, we put clients first.
If you’re extremely passionate about psychedelic therapies and fired up about doing the best work of your life while serving others, then let’s transform some lives together.
Role 🎨
• Build and optimize beautiful, high-converting, highly-shared, multichannel (e.g. email, SMS, direct mail) lifecycle engagement campaigns to drive exponential growth in acquisition, retention, and referrals.
• Build and manage a team of A player contractors, agencies and / or employees in areas such as design and copywriting.
• Develop a deep understanding of our clients and client journey.
• Relentlessly improve engagement programs through ongoing testing and optimization.
• Study other best-in-breed programs and regularly meet with experts to drive continued improvement.
• Build and own Mindbloom’s CRM and marketing automation stack, as well as funnel analytics and reporting.
Sound Like You? 🎧
• Experience: 5+ years as a Lifecycle Marketer of a direct-to-consumer product, with a proven track record of driving exponential growth by building high-quality, beautiful campaigns
• Growth Guru: You see the big picture, and know how to prioritize and execute on the most impactful experiments
• Creative Storyteller: You understand consumer communications, and you can craft messaging that resonates and converts
• Mission-Obsessed: You have a deep personal connection to altered states of consciousness
• Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility
• Player-Coach: You still roll up your sleeves to execute, and you know when and how to build a diverse and stunning team
• Creates Transformation Outcomes: You have a track record of driving initiatives from ideation through completion that move the needle
• Makes Exceptional Decisions: You use rigor, data, and speed to make intentional decisions
• Practices Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego
• Cultivates Wholeness: You bring your authentic self to work and promote the wellbeing of team and peers
Benefits 🤝
• Insurance: Medical, dental, and vision insurance for you and dependents
• Time Off: Unlimited vacation and sick days
• Wellbeing: Steeply discounted Mindbloom products and services
• Freedom: Design your own workday — we’ve been remote-first from founding
• Responsibility: You get what you need to excel (MacBook, standing desk, co-working space, etc.)
We are focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply.
Mindbloom is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.
Application Link: https://jobs.lever.co/mindbloom/c1c48d22-2e77-438f-a641-5601d6a4271f